Sunday, March 18, 2007

Public Speaking - a Crucial Skill for Women in Business.

I have just discovered another on-line video site - Metacafe.com and have uploaded my PEPP Talk video - which is now embedded below. It contains some good tips for women on using speaking to improve assertiveness when working in male dominated offices.


Rikki Arundel - How To Write And Deliver An Outstanding Speech - These bloopers are hilarious


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Sunday, March 11, 2007

Does the Gender Equality Duty impact your business?

I have spent most of this weekend reading and responding to the draft Gender Equality Schemes for Hull City Council and the Hull Teaching Primary Care Trust (National Health Service). If you are from outside the UK that probably means very little - in fact from my conversations with business people in the UK it also means little to them - but the government is implementing the biggest change in sex discrimination legislation for 30 years - and it is going to impact everyone.

At present sex discrimination is the domain of the Equal Opportunities Commission (EOC) and in the Equality Act 2006 provision was made to impose a Gender Equality Duty on all public bodies such as central and local government, police, armed forces, fire, health, education and most government sponsored bodies like the Regional Development Agencies and the Big Lottery which provide funding for private and voluntary sector organisations.

In essence the Gender Equality Duty requires all public bodies to take action to eliminate sex discrimination and harassment and to promote equality for women and men. Of particular value to me is that this also applies to women and men who are undergoing gender reassignment including those who have and those who intend to. In the past it was up to someone who was discriminated against to take action - now it is up to public bodies to to take positive action to prevent it from happening in the first place and to demonstrate though a Gender Equality Scheme and action plan what they have done and monitor their actions on a regular basis.

Last year similar schemes were introduced for Race and Disability, and at the end of the year responsibility for all this will move to the new Commission for Equality and Human Rights when we can eventually expect the duties to be extended to include the three new discrimination areas of Faith and Belief, Sexual Orientation and Age.

Why is the Gender Equality Duty important to you if you do not work on the public sector? Public bodies also have a vicarious liability for the actions of organisations delivering services on their behalf and they are also required to ensure that suppliers comply with the duty.

Lets consider an example. The government is very keen to break down what appear to be stereotypical gender roles. At present, according to the latest EOC figures, 90% of people employed in Construction are men and 99% of apprenticeships are men - at the same time 79% of people employed in health and social work are women and they account for 87% of current apprenticeships - this indicates that far from encouraging men and women into non tradition employment, the situation is getting worse. Imagine now that you are a construction company bidding to build a new hospital wing - after April 6th that tender will probably require all construction companies to show how they are encouraging more women into the trade. Or perhaps you run a care facility funded by the council or PCT - after April you may have to demonstrate how you are encouraging more male employees.

The same applies if you simply supply to public bodies - the EOC is recommending that all companies that have had a serious Sex Discrimination Act tribunal finding against them be struck from the tender list unless that can prove they have resolved the issue. Basically it means that if you want government funding, or to sell to public bodies you are going to need to be able to demonstrate that you have robust equal opportunities policies in place and that you are regularly monitoring them.

This is not all going to happen immediately - the Duty comes into force on April 6th and public authorities then have three years to implement their strategy - along with the Race and Disability duties - However this will impact virtually everyone and I suspect that we will increasingly see a tougher approach by tribunals in applying the current discrimination law, all of which is to be reviewed this year in a Discrimination Law Review prior to the establishment of the Council for Equality and Human Rights in October. In addition the Sex Discrimination Act will be amended before 21st December due to a European Directive regarding goods and services discrimination.

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Saturday, March 10, 2007

Why are women quitting the boardrooms?

According to an article in the Guardian last Thursday research by PriceWaterhouse Cooper shows a staggering 40% fall in the number of women in senior executive posts in the FTSE 350. Meanwhile Management Today reports that according to Grant Thornton just 64% of UK companies employ female senior executives compared to 91% in China and 97% in the Philippines. Depressing news, yet hardly surprising - The recent Sex and Power Report from the Equal Opportunities Commission reported similar challenges highlighting the facts that women comprise just 10% of FTSE 100 directors and less than 20% of MPs.

But the problem for me is that when most of these reports ask WHY this is happening, they miss the real cause. Are child care costs really going to be an issue for an ambitious woman earning £100,000 a year, or flexibility of working hours. Actually yes - but they contribute to the real problem - they are symptoms of the problem - not the problem itself.

I have a distinct advantage when it comes to understanding differences in men and women - because I have been both genders. I had to change my behaviour to fit in with the way women behave so that I am accepted as a woman, and in making those changes I began to observe behaviours that were not learned, they were natural. In fact during my early life I had had to suppress natural female behaviours in order to be accepted as a man and not be seen as 'gay.'

The book that threw most light on this was Deborah Tannen's excellent Talking from Nine to Five (Click here for the US Book) In her book she highlighted the way that men tend to one up each other, a game of constant competition - and of course they organise business the same way into hierarchies than enable them to position themselves against each other as a measure of relative success. When I reached a senior management position I was horrified to discover just how ruthlessly competitive it is. The company car becomes a symbol of importance as does the size of office, expense account, number of reporting staff, and especially share options. Position is more important than performance because most of these ambitious men learn how to benefit from and take advantage of other peoples performance - especially women who have had to fight their way into top jobs by constantly demonstrating performance excellence.

How well you can bluff is far more important at the top - but even more deadly for women is that one of the ways that men often use to get "one up" is to put someone else down. I found myself having to be on guard all the time in case a project did not succeed because everyone else involved was positioning themselves to make it look as if the failure was someone else's fault. The person least prepared for that often took the fall and time and time again I saw women had not been prepared for it.

Competitive men spend time safeguarding themselves or worse if a woman is perceived a competition, which she often is because she is more talented, they will take actions to make sure that she is seen to fail. I have a trans friend who is a motor racing driver and she tells me that when there is a women racing many of the drivers will all try to take her off the track - being beaten by a woman is simply not OK.

It's not all men that act in this way - but it only needs to be one or two to cause a real problem. A woman either has to play the competitive game or constantly guard against it. Who wants to spend their life doing that? I certainly didn't. I felt like a woman disguised as a man in those days and eventually I did the only sane thing - I got out and started my own business. Guess what all those women who have disappeared from the top jobs have done?

According to the Sex and Power Report - 41.5% of SME businesses are now owned jointly or solely by a woman - in the US over 50% of businesses are owned by women. Women can abandon hierarchies in favour of a flatter more networked structure when they can be at the Heart of the business not at the top of it. Women introduce equal opportunities policies, childcare, flexible hours, and a focus on work life balance. More importantly women tend to build companies that are founded on good relationships with customers not on share options and company cars.

I am not sure if the top British companies will ever really change while they are wedded to the hierarchies of power with the huge bonuses and other outward symbols of success paid to those at the top which encourages the ruthless competition. There are some women who thrive in that atmosphere - but in my experience most will reach senior management, experience what it is really like, and start planning their own business - eventually starving top businesses of the talent they need to survive. So if you start to see FTSE 350 companies being taken over or collapsing you will know why.

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