I have not had much chance to blog over the past month and there was a very good reason - I have been very actively involved in a life changing training programme for two weeks and in putting together business plans to deliver diversity training based on that training.
The training in question is based on the Blue Eyes Brown Eyes exercise conducted by Jane Elliott who has been in Hull for the past two weeks to deliver seminars and support Gillian Neish who organises the trainer training here in the UK. The programme was brought to Hull by the City Council as part of the 2007 Wilberforce Commemoration - William Wilberforce, a Hull MP, was responsible for the abolition of Slave Trade act in 1807 so we have a huge citywide campaign on this year.
Jane Elliott started her exercise as a class project in 1968 after the death of Martin Luther King Jr. as a way to help her 3rd grade students understand what it feels like to be discriminated against. Despite that long history of this training, I had never come into contact with it and was stunned by the impact of going though the exercise even though I have now had six years experiencing discrimination as a trans woman - I shall now be using this material to help other people to challenge prejudice and create a fairer society.
I will be blogging more about this training and the work I will be doing with it in the future, but in case you have never come across the exercise, in 1970 a documentary was produced of Jane doing the exercise with her 3rd Grade students - 14 years later a class reunion was filmed which included highlights from the original documentary and showing that this exercise had had a permanent impact on the students which was also the subject of a book called A Class Divided UK - A Class Divided US
A Class Divided - Part 1
A Class Divided - Part 2
A Class Divided - Part 3
A Class Divided - Part 4
A Class Divided - Part 5
Rikki Arundel
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Small Business Marketing Strategies Blog
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GenderShift is a social enterprise founded in 2007 by Rikki Arundel to help create a fairer world in which every persons gender, gender identity and gender expression is accepted and respected. This Blog is our newsletter providing comment on current gender issues.
Monday, May 28, 2007
Saturday, April 21, 2007
Lies, Damn Lies and Gender Pay Gap Stastics
You may have noticed over the past few months a lot of press on the issue of the Gender Pay Gap - the percentage difference between average incomes for men and women. The UK national figure at present according to the Equal Opportunities Commission is 17.1% - which means that the average hourly rate of pay for women working full time is 17.1% less than the average hourly rate of pay for men - and that figure has not changed much over the past five years. However as you will see shortly - the difference is actually a lot worse than this
One of the reasons for the attention to this inequality was that at the end of March most local authorities failed to meet the deadline set 10 years ago to eliminate unequal pay for male and female employees. The gender pay gap in the public sector is now 13.8% - better than the national average indicating that private sector discrimination is still rife - but this hides the fact that the health sector generally has a gender pay gap of over 32%.
Bearing in mind that 80% of employees in health and social work are female it's pretty clear that men have a seriously disproportionate hold on higher paid jobs in the sector. What alarmed me recently was to discover that my local Primary Care Trust's draft Gender Equality Scheme (it's plan to meet the new Gender Equality Duty to eliminate discrimination and promote equality) didn't even mention this, let alone set our any plans to fix the problem.
The Equal Pay Act 1970 has been around now for 37 years - The Sex Discrimination Act 1975 for 32 years and we are told that this legislation has helped to reduce the gender pay gap from 28% to 17% - or has it?
Here is how the truth can be buried by statistics - the actual percentage as you will see depends on whether you look at it from the perspective of a man (how much less do women earn) or the perspective of a woman (how much more do women need to earn to catch up.)
The official gender pay gap figure means that women earn 17.1% less than men. But look at it from the perspective of women and the problem is bigger. The average hourly rate of pay for women will need to rise by 20.7% to catch up with men, assuming men don't get a pay rise.
But this still would not fix the problem because when we look a little deeper we discover that the average weekly income for women is £393 - that is 27% less than the £537 men earn - this is because even working full time, women tend to work shorter hours and work less overtime. So looked at from the position of a woman again, this means she needs an increase of 37% to catch up with men.
But - that still would not fix the problem because a disproportionate number of women work part time - often because they have caring and family responsibilities, but also because often the only work available is part time. Furthermore, because of career breaks women in retirement also receive substantially less then men.
So the average weekly income of all women is just £227 compared to £408 for men - a Gender Pay Gap of 44% - which is pretty alarming - but when we look at this from a woman's perspective is it close to criminal - In order to catch up with men, women would need on average an increase of 80%. Lets look at that again:
Men earn on average 80% more than women.
It's hardly surprising is it that women are now taking legal action over unequal pay - unfortunately those who really need the help because they are mothers trying to support a family on part time minimum wages from a retail or health organisation will probably not be able to take legal action because the entire sector is low paid employing almost entirely women.
If you would like to see all the EOC 2006 Facts about Men and Women in Britain you can download them here
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
One of the reasons for the attention to this inequality was that at the end of March most local authorities failed to meet the deadline set 10 years ago to eliminate unequal pay for male and female employees. The gender pay gap in the public sector is now 13.8% - better than the national average indicating that private sector discrimination is still rife - but this hides the fact that the health sector generally has a gender pay gap of over 32%.
Bearing in mind that 80% of employees in health and social work are female it's pretty clear that men have a seriously disproportionate hold on higher paid jobs in the sector. What alarmed me recently was to discover that my local Primary Care Trust's draft Gender Equality Scheme (it's plan to meet the new Gender Equality Duty to eliminate discrimination and promote equality) didn't even mention this, let alone set our any plans to fix the problem.
The Equal Pay Act 1970 has been around now for 37 years - The Sex Discrimination Act 1975 for 32 years and we are told that this legislation has helped to reduce the gender pay gap from 28% to 17% - or has it?
Here is how the truth can be buried by statistics - the actual percentage as you will see depends on whether you look at it from the perspective of a man (how much less do women earn) or the perspective of a woman (how much more do women need to earn to catch up.)
The official gender pay gap figure means that women earn 17.1% less than men. But look at it from the perspective of women and the problem is bigger. The average hourly rate of pay for women will need to rise by 20.7% to catch up with men, assuming men don't get a pay rise.
But this still would not fix the problem because when we look a little deeper we discover that the average weekly income for women is £393 - that is 27% less than the £537 men earn - this is because even working full time, women tend to work shorter hours and work less overtime. So looked at from the position of a woman again, this means she needs an increase of 37% to catch up with men.
But - that still would not fix the problem because a disproportionate number of women work part time - often because they have caring and family responsibilities, but also because often the only work available is part time. Furthermore, because of career breaks women in retirement also receive substantially less then men.
So the average weekly income of all women is just £227 compared to £408 for men - a Gender Pay Gap of 44% - which is pretty alarming - but when we look at this from a woman's perspective is it close to criminal - In order to catch up with men, women would need on average an increase of 80%. Lets look at that again:
Men earn on average 80% more than women.
It's hardly surprising is it that women are now taking legal action over unequal pay - unfortunately those who really need the help because they are mothers trying to support a family on part time minimum wages from a retail or health organisation will probably not be able to take legal action because the entire sector is low paid employing almost entirely women.
If you would like to see all the EOC 2006 Facts about Men and Women in Britain you can download them here
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Sunday, April 15, 2007
Out of The Shadows - Transgender Children
In February a research report entitled Engendered Penalties: Transgender and Transsexual People's Experiences of Inequality and Discrimination was published in conjunction with the governments Discrimination Law Review which shows that 60% of Trans men and 40% of trans women suffered bullying and harassment at school.
In the USA the problems of harassment of young gender atypical people is far more severe than in the UK we think. This report from GenderPac, called 50 under 30, catalogues 50 people under thirty years of age who have been murdered simply because they did not fit the social norms for gender. It is a very disturbing report. In the UK we do not record gender variance or atypical gender when recording violent crime, so we have no idea if it is an issue.
Just a few weeks ago I came across this brilliant video that I hope might, if we spread it around enough, start to have an impact on changing the negative treatment of gender atypical children. We are who we are - that is the way we are born and the sooner everyone, including religions and the medical and psychiatric professions, recognises it the better. They should all see this video - who knows if one or two of them have open enough minds - the message may start to be received. The video is only seven minutes - I am sure you sill be moved by it.
Out of The Shadows - Transgender Children (8 minutes)
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
In the USA the problems of harassment of young gender atypical people is far more severe than in the UK we think. This report from GenderPac, called 50 under 30, catalogues 50 people under thirty years of age who have been murdered simply because they did not fit the social norms for gender. It is a very disturbing report. In the UK we do not record gender variance or atypical gender when recording violent crime, so we have no idea if it is an issue.
Just a few weeks ago I came across this brilliant video that I hope might, if we spread it around enough, start to have an impact on changing the negative treatment of gender atypical children. We are who we are - that is the way we are born and the sooner everyone, including religions and the medical and psychiatric professions, recognises it the better. They should all see this video - who knows if one or two of them have open enough minds - the message may start to be received. The video is only seven minutes - I am sure you sill be moved by it.
Out of The Shadows - Transgender Children (8 minutes)
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Thursday, April 12, 2007
TransGender 101 - an Excellent NewsNight Interview
I have not really dealt with trans issues on this blog yet - so I am going to provide an introduction now with a video that recently arrived on You Tube and is one of the best videos I have ever seen in helping people to understand the issues - (Actually the video is in two parts, a total of just over 10 minutes)
Increasingly I now spend my time as a speaker raising awareness of Trans issues and it is a difficult task because there is so much confusion and so many stereotypical views. First there are so many different terms and even in the trans community there is little agreement regarding identities. Transvestite, transsexual, transgender, trans, cross dresser - and I have not even started on the cultural differences like Hijra, Kathoey and Travesti. For more information on this please do visit my Squidoo Lens on Trans History
This video is a recent News Night interview by Jim Braude with Joanne Herman and Diego Sanchez, two very successful trans people, about what it means to be transgender. What has really impressed me about this is that Jim is a very sensitive interviewer and has focused on the acceptance and social attitudes which is so seldom done in the UK where the focus is all too often on surgery. If you have never really spoken to a trans person I am sure you fill find these interviews enlightening as well as entertaining.
TransGender 101 - Part 1 - Interview with Joanne Herman and Diego Sanchez
TransGender 101 - Part 2 - Interview with Joanne Herman and Diego Sanchez
If those videos have prompted questions - please do ask me - post a comment and I will respond as soon as I can.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Increasingly I now spend my time as a speaker raising awareness of Trans issues and it is a difficult task because there is so much confusion and so many stereotypical views. First there are so many different terms and even in the trans community there is little agreement regarding identities. Transvestite, transsexual, transgender, trans, cross dresser - and I have not even started on the cultural differences like Hijra, Kathoey and Travesti. For more information on this please do visit my Squidoo Lens on Trans History
This video is a recent News Night interview by Jim Braude with Joanne Herman and Diego Sanchez, two very successful trans people, about what it means to be transgender. What has really impressed me about this is that Jim is a very sensitive interviewer and has focused on the acceptance and social attitudes which is so seldom done in the UK where the focus is all too often on surgery. If you have never really spoken to a trans person I am sure you fill find these interviews enlightening as well as entertaining.
TransGender 101 - Part 1 - Interview with Joanne Herman and Diego Sanchez
TransGender 101 - Part 2 - Interview with Joanne Herman and Diego Sanchez
If those videos have prompted questions - please do ask me - post a comment and I will respond as soon as I can.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Monday, April 09, 2007
Corporate Irresponsibility and the Abuse of Women in the Media
Following on from my thoughts on the Dove Advertising campaign I came across some video previews today that look in more detail at just how the media is negatively using images of women. The full DVDs are about $20 or a lot more if used for public presentation where they are targeted as educational packages for schools and colleges in the USA. However I think these two previews are in themselves pretty powerful.
Both these videos are short (5-6 minute) well illustrates talks by Jean Kilbourne - and if you would like to see more details of the videos and previews on other topics please visit the web site of the Media Education Foundation.
Slim Hopes: Advertising & the Obsession With Thinness
This first video provides some startling facts about the way the media undermines self esteem in young women. For example did you know that 80% of 10 year old girls on on a diet, that 20% of mostly young women have serious eating disorders, that the Tobacco industry needs to recruit 3000 children in the USA every day to replace the people who die or quit smoking, that 60% of smokers started before 14 (the largest proportion being women).
What is the connection between being slim and smoking - you got it - smoking helps you to keep slim. Virtually all cigarette advertising in the USA includes the word Slim or features slim women. Fortunately in Europe as in much of the rest of the world Cigarette advertising has been banned, but this also shows just how big a stranglehold US corporations have and the level or corporate irresponsibility that exists
Killing Us Softly 3: Advertising's Image of Women
This video introduces the general issue of how women are portrayed in the media and the impact that has on our lives. It's worth remembering that virtually all advertising involves women. About 80% of all consumer purchases are made by women so as a result most advertising is targeted at women buyers often presenting messages promising us the chance to look like the model (super slim, young and sexy) if we buy the product. Where women are not the target, they become the subject of the advertising in order to attract male attention. It's the "Buy this product and you could pull women like this" theme - which also continue to present images of unattainable beauty (see the Dove Evolution of Beauty video yesterday).
So What can we do about it
Showing a problem is of no value without a solution. We can campaign against these images - and the British government took action to stop fashion houses using models who were too slim last year taking the lead from the Milan Fashion Show. Dove is leading the way in using images of normal women and older women in place of the photoshop enhanced plastic women.
That gives us an indication of what we can do. Advertising and the media generally present images and views of normalcy - a normalcy that largely is a myth. In promoting our business we can choose to present more realistic images. We can stop using women as sex images to attract male custom; we can treat women with respect in advertising; we can break stereotypes in our advertising; we can present our products and services in the context of reality.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Both these videos are short (5-6 minute) well illustrates talks by Jean Kilbourne - and if you would like to see more details of the videos and previews on other topics please visit the web site of the Media Education Foundation.
Slim Hopes: Advertising & the Obsession With Thinness
This first video provides some startling facts about the way the media undermines self esteem in young women. For example did you know that 80% of 10 year old girls on on a diet, that 20% of mostly young women have serious eating disorders, that the Tobacco industry needs to recruit 3000 children in the USA every day to replace the people who die or quit smoking, that 60% of smokers started before 14 (the largest proportion being women).
What is the connection between being slim and smoking - you got it - smoking helps you to keep slim. Virtually all cigarette advertising in the USA includes the word Slim or features slim women. Fortunately in Europe as in much of the rest of the world Cigarette advertising has been banned, but this also shows just how big a stranglehold US corporations have and the level or corporate irresponsibility that exists
Killing Us Softly 3: Advertising's Image of Women
This video introduces the general issue of how women are portrayed in the media and the impact that has on our lives. It's worth remembering that virtually all advertising involves women. About 80% of all consumer purchases are made by women so as a result most advertising is targeted at women buyers often presenting messages promising us the chance to look like the model (super slim, young and sexy) if we buy the product. Where women are not the target, they become the subject of the advertising in order to attract male attention. It's the "Buy this product and you could pull women like this" theme - which also continue to present images of unattainable beauty (see the Dove Evolution of Beauty video yesterday).
So What can we do about it
Showing a problem is of no value without a solution. We can campaign against these images - and the British government took action to stop fashion houses using models who were too slim last year taking the lead from the Milan Fashion Show. Dove is leading the way in using images of normal women and older women in place of the photoshop enhanced plastic women.
That gives us an indication of what we can do. Advertising and the media generally present images and views of normalcy - a normalcy that largely is a myth. In promoting our business we can choose to present more realistic images. We can stop using women as sex images to attract male custom; we can treat women with respect in advertising; we can break stereotypes in our advertising; we can present our products and services in the context of reality.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Sunday, April 08, 2007
Is America's FCC stupid - or is Dove just Very Clever?
In February, Dove launched their new Pro-Age ad campaign featuring four 50+ women wearing... well nothing actually. Shocked by the appearance of... wait for it... "too much skin"!!! America's advertising watchdog, the FCC, banned the ad - while Britain Canada and the rest of the world continue to watch it ad without the slightest concern.
Now let's be clear, if you have not see the ad, these these are probably not images that are going to make it to "Page 3" or any other glamour magazine, they are not full frontal, in fact I have seen far more provocative images on MTV and in shower Gel ads. The images were tasteful, very much on the lines of Helen Mirren and Julie Walters in calender Girls - Hey why not see for yourself...
Dove - Banned Pro-Age Ad
Alternatively you could pop over to the Dove Campaign For Real Beauty web site where they are not just showing the ad, but encouraging a debate on the issues around the ban and showing short film of American women's attitudes to the ad. The ban has created an outcry of foul across the US and the rest of the world and Dove is using that outcry to leverage it's campaign - Clever?
I do not have a TV so have not seen the ads in the UK but I read blogs and 2 months on this story just will not go away. Could Dove have got that much publicity if the ad had not been banned? Unilever, who own the Dove Brand are very experienced marketers and Dove have never been afraid of being controversial in the past. I have not seen any reports of lawyers challenging the ban - which may simply be because I have not see the reports :) But is it possible that this ban is actually doing more to further the campaign than if it were shown? Did Dove already think that this would get banned when they released it? Or is Dove simply demonstrating how to take advantage of a situation? Or is the answer to all three questions "Yes"?
Have a look at another short Dove video...
The Evolution of Beauty (1:14 mins)
This Evolution of Beauty video clearly shows where Dove is positioning this campaign. They are out to change attitudes towards feminine beauty, not to push back the boundaries on US morals. In order to change attitudes what they need is - controversy - debate - discussion - and that is exactly what they got - The ban is a dominant topic in the Blogosphere, the ad is being viewed thousands of times daily on You Tube, Google Video and elsewhere - costing in advertising spend... absolutely nothing. And it has been discussed at length on TV shows including a huge endorsement from Oprah Winfry - you just can't buy this kind of PR.
All in all I would say a very successful ad campaign.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Now let's be clear, if you have not see the ad, these these are probably not images that are going to make it to "Page 3" or any other glamour magazine, they are not full frontal, in fact I have seen far more provocative images on MTV and in shower Gel ads. The images were tasteful, very much on the lines of Helen Mirren and Julie Walters in calender Girls - Hey why not see for yourself...
Dove - Banned Pro-Age Ad
Alternatively you could pop over to the Dove Campaign For Real Beauty web site where they are not just showing the ad, but encouraging a debate on the issues around the ban and showing short film of American women's attitudes to the ad. The ban has created an outcry of foul across the US and the rest of the world and Dove is using that outcry to leverage it's campaign - Clever?
I do not have a TV so have not seen the ads in the UK but I read blogs and 2 months on this story just will not go away. Could Dove have got that much publicity if the ad had not been banned? Unilever, who own the Dove Brand are very experienced marketers and Dove have never been afraid of being controversial in the past. I have not seen any reports of lawyers challenging the ban - which may simply be because I have not see the reports :) But is it possible that this ban is actually doing more to further the campaign than if it were shown? Did Dove already think that this would get banned when they released it? Or is Dove simply demonstrating how to take advantage of a situation? Or is the answer to all three questions "Yes"?
Have a look at another short Dove video...
The Evolution of Beauty (1:14 mins)
This Evolution of Beauty video clearly shows where Dove is positioning this campaign. They are out to change attitudes towards feminine beauty, not to push back the boundaries on US morals. In order to change attitudes what they need is - controversy - debate - discussion - and that is exactly what they got - The ban is a dominant topic in the Blogosphere, the ad is being viewed thousands of times daily on You Tube, Google Video and elsewhere - costing in advertising spend... absolutely nothing. And it has been discussed at length on TV shows including a huge endorsement from Oprah Winfry - you just can't buy this kind of PR.
All in all I would say a very successful ad campaign.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Sunday, March 18, 2007
Public Speaking - a Crucial Skill for Women in Business.
I have just discovered another on-line video site - Metacafe.com and have uploaded my PEPP Talk video - which is now embedded below. It contains some good tips for women on using speaking to improve assertiveness when working in male dominated offices.
Rikki Arundel - How To Write And Deliver An Outstanding Speech - These bloopers are hilarious
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Rikki Arundel - How To Write And Deliver An Outstanding Speech - These bloopers are hilarious
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Sunday, March 11, 2007
Does the Gender Equality Duty impact your business?
I have spent most of this weekend reading and responding to the draft Gender Equality Schemes for Hull City Council and the Hull Teaching Primary Care Trust (National Health Service). If you are from outside the UK that probably means very little - in fact from my conversations with business people in the UK it also means little to them - but the government is implementing the biggest change in sex discrimination legislation for 30 years - and it is going to impact everyone.
At present sex discrimination is the domain of the Equal Opportunities Commission (EOC) and in the Equality Act 2006 provision was made to impose a Gender Equality Duty on all public bodies such as central and local government, police, armed forces, fire, health, education and most government sponsored bodies like the Regional Development Agencies and the Big Lottery which provide funding for private and voluntary sector organisations.
In essence the Gender Equality Duty requires all public bodies to take action to eliminate sex discrimination and harassment and to promote equality for women and men. Of particular value to me is that this also applies to women and men who are undergoing gender reassignment including those who have and those who intend to. In the past it was up to someone who was discriminated against to take action - now it is up to public bodies to to take positive action to prevent it from happening in the first place and to demonstrate though a Gender Equality Scheme and action plan what they have done and monitor their actions on a regular basis.
Last year similar schemes were introduced for Race and Disability, and at the end of the year responsibility for all this will move to the new Commission for Equality and Human Rights when we can eventually expect the duties to be extended to include the three new discrimination areas of Faith and Belief, Sexual Orientation and Age.
Why is the Gender Equality Duty important to you if you do not work on the public sector? Public bodies also have a vicarious liability for the actions of organisations delivering services on their behalf and they are also required to ensure that suppliers comply with the duty.
Lets consider an example. The government is very keen to break down what appear to be stereotypical gender roles. At present, according to the latest EOC figures, 90% of people employed in Construction are men and 99% of apprenticeships are men - at the same time 79% of people employed in health and social work are women and they account for 87% of current apprenticeships - this indicates that far from encouraging men and women into non tradition employment, the situation is getting worse. Imagine now that you are a construction company bidding to build a new hospital wing - after April 6th that tender will probably require all construction companies to show how they are encouraging more women into the trade. Or perhaps you run a care facility funded by the council or PCT - after April you may have to demonstrate how you are encouraging more male employees.
The same applies if you simply supply to public bodies - the EOC is recommending that all companies that have had a serious Sex Discrimination Act tribunal finding against them be struck from the tender list unless that can prove they have resolved the issue. Basically it means that if you want government funding, or to sell to public bodies you are going to need to be able to demonstrate that you have robust equal opportunities policies in place and that you are regularly monitoring them.
This is not all going to happen immediately - the Duty comes into force on April 6th and public authorities then have three years to implement their strategy - along with the Race and Disability duties - However this will impact virtually everyone and I suspect that we will increasingly see a tougher approach by tribunals in applying the current discrimination law, all of which is to be reviewed this year in a Discrimination Law Review prior to the establishment of the Council for Equality and Human Rights in October. In addition the Sex Discrimination Act will be amended before 21st December due to a European Directive regarding goods and services discrimination.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
At present sex discrimination is the domain of the Equal Opportunities Commission (EOC) and in the Equality Act 2006 provision was made to impose a Gender Equality Duty on all public bodies such as central and local government, police, armed forces, fire, health, education and most government sponsored bodies like the Regional Development Agencies and the Big Lottery which provide funding for private and voluntary sector organisations.
In essence the Gender Equality Duty requires all public bodies to take action to eliminate sex discrimination and harassment and to promote equality for women and men. Of particular value to me is that this also applies to women and men who are undergoing gender reassignment including those who have and those who intend to. In the past it was up to someone who was discriminated against to take action - now it is up to public bodies to to take positive action to prevent it from happening in the first place and to demonstrate though a Gender Equality Scheme and action plan what they have done and monitor their actions on a regular basis.
Last year similar schemes were introduced for Race and Disability, and at the end of the year responsibility for all this will move to the new Commission for Equality and Human Rights when we can eventually expect the duties to be extended to include the three new discrimination areas of Faith and Belief, Sexual Orientation and Age.
Why is the Gender Equality Duty important to you if you do not work on the public sector? Public bodies also have a vicarious liability for the actions of organisations delivering services on their behalf and they are also required to ensure that suppliers comply with the duty.
Lets consider an example. The government is very keen to break down what appear to be stereotypical gender roles. At present, according to the latest EOC figures, 90% of people employed in Construction are men and 99% of apprenticeships are men - at the same time 79% of people employed in health and social work are women and they account for 87% of current apprenticeships - this indicates that far from encouraging men and women into non tradition employment, the situation is getting worse. Imagine now that you are a construction company bidding to build a new hospital wing - after April 6th that tender will probably require all construction companies to show how they are encouraging more women into the trade. Or perhaps you run a care facility funded by the council or PCT - after April you may have to demonstrate how you are encouraging more male employees.
The same applies if you simply supply to public bodies - the EOC is recommending that all companies that have had a serious Sex Discrimination Act tribunal finding against them be struck from the tender list unless that can prove they have resolved the issue. Basically it means that if you want government funding, or to sell to public bodies you are going to need to be able to demonstrate that you have robust equal opportunities policies in place and that you are regularly monitoring them.
This is not all going to happen immediately - the Duty comes into force on April 6th and public authorities then have three years to implement their strategy - along with the Race and Disability duties - However this will impact virtually everyone and I suspect that we will increasingly see a tougher approach by tribunals in applying the current discrimination law, all of which is to be reviewed this year in a Discrimination Law Review prior to the establishment of the Council for Equality and Human Rights in October. In addition the Sex Discrimination Act will be amended before 21st December due to a European Directive regarding goods and services discrimination.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Labels:
discrimination,
equalities,
gender equality duty
Saturday, March 10, 2007
Why are women quitting the boardrooms?
According to an article in the Guardian last Thursday research by PriceWaterhouse Cooper shows a staggering 40% fall in the number of women in senior executive posts in the FTSE 350. Meanwhile Management Today reports that according to Grant Thornton just 64% of UK companies employ female senior executives compared to 91% in China and 97% in the Philippines. Depressing news, yet hardly surprising - The recent Sex and Power Report from the Equal Opportunities Commission reported similar challenges highlighting the facts that women comprise just 10% of FTSE 100 directors and less than 20% of MPs.
But the problem for me is that when most of these reports ask WHY this is happening, they miss the real cause. Are child care costs really going to be an issue for an ambitious woman earning £100,000 a year, or flexibility of working hours. Actually yes - but they contribute to the real problem - they are symptoms of the problem - not the problem itself.
I have a distinct advantage when it comes to understanding differences in men and women - because I have been both genders. I had to change my behaviour to fit in with the way women behave so that I am accepted as a woman, and in making those changes I began to observe behaviours that were not learned, they were natural. In fact during my early life I had had to suppress natural female behaviours in order to be accepted as a man and not be seen as 'gay.'
The book that threw most light on this was Deborah Tannen's excellent Talking from Nine to Five (Click here for the US Book) In her book she highlighted the way that men tend to one up each other, a game of constant competition - and of course they organise business the same way into hierarchies than enable them to position themselves against each other as a measure of relative success. When I reached a senior management position I was horrified to discover just how ruthlessly competitive it is. The company car becomes a symbol of importance as does the size of office, expense account, number of reporting staff, and especially share options. Position is more important than performance because most of these ambitious men learn how to benefit from and take advantage of other peoples performance - especially women who have had to fight their way into top jobs by constantly demonstrating performance excellence.
How well you can bluff is far more important at the top - but even more deadly for women is that one of the ways that men often use to get "one up" is to put someone else down. I found myself having to be on guard all the time in case a project did not succeed because everyone else involved was positioning themselves to make it look as if the failure was someone else's fault. The person least prepared for that often took the fall and time and time again I saw women had not been prepared for it.
Competitive men spend time safeguarding themselves or worse if a woman is perceived a competition, which she often is because she is more talented, they will take actions to make sure that she is seen to fail. I have a trans friend who is a motor racing driver and she tells me that when there is a women racing many of the drivers will all try to take her off the track - being beaten by a woman is simply not OK.
It's not all men that act in this way - but it only needs to be one or two to cause a real problem. A woman either has to play the competitive game or constantly guard against it. Who wants to spend their life doing that? I certainly didn't. I felt like a woman disguised as a man in those days and eventually I did the only sane thing - I got out and started my own business. Guess what all those women who have disappeared from the top jobs have done?
According to the Sex and Power Report - 41.5% of SME businesses are now owned jointly or solely by a woman - in the US over 50% of businesses are owned by women. Women can abandon hierarchies in favour of a flatter more networked structure when they can be at the Heart of the business not at the top of it. Women introduce equal opportunities policies, childcare, flexible hours, and a focus on work life balance. More importantly women tend to build companies that are founded on good relationships with customers not on share options and company cars.
I am not sure if the top British companies will ever really change while they are wedded to the hierarchies of power with the huge bonuses and other outward symbols of success paid to those at the top which encourages the ruthless competition. There are some women who thrive in that atmosphere - but in my experience most will reach senior management, experience what it is really like, and start planning their own business - eventually starving top businesses of the talent they need to survive. So if you start to see FTSE 350 companies being taken over or collapsing you will know why.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
But the problem for me is that when most of these reports ask WHY this is happening, they miss the real cause. Are child care costs really going to be an issue for an ambitious woman earning £100,000 a year, or flexibility of working hours. Actually yes - but they contribute to the real problem - they are symptoms of the problem - not the problem itself.
I have a distinct advantage when it comes to understanding differences in men and women - because I have been both genders. I had to change my behaviour to fit in with the way women behave so that I am accepted as a woman, and in making those changes I began to observe behaviours that were not learned, they were natural. In fact during my early life I had had to suppress natural female behaviours in order to be accepted as a man and not be seen as 'gay.'
The book that threw most light on this was Deborah Tannen's excellent Talking from Nine to Five (Click here for the US Book) In her book she highlighted the way that men tend to one up each other, a game of constant competition - and of course they organise business the same way into hierarchies than enable them to position themselves against each other as a measure of relative success. When I reached a senior management position I was horrified to discover just how ruthlessly competitive it is. The company car becomes a symbol of importance as does the size of office, expense account, number of reporting staff, and especially share options. Position is more important than performance because most of these ambitious men learn how to benefit from and take advantage of other peoples performance - especially women who have had to fight their way into top jobs by constantly demonstrating performance excellence.
How well you can bluff is far more important at the top - but even more deadly for women is that one of the ways that men often use to get "one up" is to put someone else down. I found myself having to be on guard all the time in case a project did not succeed because everyone else involved was positioning themselves to make it look as if the failure was someone else's fault. The person least prepared for that often took the fall and time and time again I saw women had not been prepared for it.
Competitive men spend time safeguarding themselves or worse if a woman is perceived a competition, which she often is because she is more talented, they will take actions to make sure that she is seen to fail. I have a trans friend who is a motor racing driver and she tells me that when there is a women racing many of the drivers will all try to take her off the track - being beaten by a woman is simply not OK.
It's not all men that act in this way - but it only needs to be one or two to cause a real problem. A woman either has to play the competitive game or constantly guard against it. Who wants to spend their life doing that? I certainly didn't. I felt like a woman disguised as a man in those days and eventually I did the only sane thing - I got out and started my own business. Guess what all those women who have disappeared from the top jobs have done?
According to the Sex and Power Report - 41.5% of SME businesses are now owned jointly or solely by a woman - in the US over 50% of businesses are owned by women. Women can abandon hierarchies in favour of a flatter more networked structure when they can be at the Heart of the business not at the top of it. Women introduce equal opportunities policies, childcare, flexible hours, and a focus on work life balance. More importantly women tend to build companies that are founded on good relationships with customers not on share options and company cars.
I am not sure if the top British companies will ever really change while they are wedded to the hierarchies of power with the huge bonuses and other outward symbols of success paid to those at the top which encourages the ruthless competition. There are some women who thrive in that atmosphere - but in my experience most will reach senior management, experience what it is really like, and start planning their own business - eventually starving top businesses of the talent they need to survive. So if you start to see FTSE 350 companies being taken over or collapsing you will know why.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Monday, January 22, 2007
A Woman's place is in the House - The White House!
So finally Hillary Rodham Clinton has declared herself as a candidate for the 2008 US presidential elections. That can't have escaped many people's attention but what may not be so clear is the extend to which this campaign is going to be conducted on the web.
Hillary declared on her web site on Saturday and starting tonight on the Hillary for President website for three nights there will be video web casts inviting people to talk on line. Quite clearly this is going to be a very interactive campaign. I watched the mid term elections in November and then a team of blogger were set up commenting on the elections as they proceeded. News reporters are no longer waiting for their words to reach the mainstream media - they are communicating with their fans on-line all the time.
But are the rest of the political opponents ready for this. The US is clearly ahead of the UK in its adoption of blogging - and it was interesting to see the reaction of Labour MPs when David Cameron launched his WebCameron featuring himself in the kitchen with the kids screaming in he background. The spoof video posted following that was quickly withdrawn because I suspect they realised that what they were doing was drawing attention to the real thing. I certainly had a look as a direct result of the spoof and I even though I do not support conservative politics I was impressed.
Until now politicians have been largely in the hands of the media in getting there message across and this is a very one way process. That has changed - more importantly for Hillary Clinton is the fact that women are on the web in large numbers and the women's vote is going to be critical. Also the average age of internet users is quite young - so the web is clearly a way to access the new voters.
But the internet is also a threat to politicians as outlined in this Washington Post article It is easy for opponents of any politician to use the viral nature of the internet to promote damaging comment and video via YouTube and blogs than can end a political campaign. And just to illustrate the viral impact of the internet. this post was inspired by a post I read this morning on BlogHer by Chadie discussing whether this trend to political campaigning on the web will impact the next elections in Sweden in 2010. As she says four years is a long time on the internet and as it is clear that David Cameron is planning to make significant use of the web for the next election here - I think the answer is yes.
Finally my title to this post was inspired by another BlogHer post from Suzanne Reisman commenting on some of the irritating and not so irritating bumper stickers available from Now an on line store for all things feminist and the more serious issue of whether voting for a women just because she is a women makes political sense. It will be interesting to see if that become an issue in Hillary Clinton's campaign.
And having looked around in the Now store, one bumper sticker I particularly like as speaking coach - Speak your Mind - Even if your voice shakes.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Hillary declared on her web site on Saturday and starting tonight on the Hillary for President website for three nights there will be video web casts inviting people to talk on line. Quite clearly this is going to be a very interactive campaign. I watched the mid term elections in November and then a team of blogger were set up commenting on the elections as they proceeded. News reporters are no longer waiting for their words to reach the mainstream media - they are communicating with their fans on-line all the time.
But are the rest of the political opponents ready for this. The US is clearly ahead of the UK in its adoption of blogging - and it was interesting to see the reaction of Labour MPs when David Cameron launched his WebCameron featuring himself in the kitchen with the kids screaming in he background. The spoof video posted following that was quickly withdrawn because I suspect they realised that what they were doing was drawing attention to the real thing. I certainly had a look as a direct result of the spoof and I even though I do not support conservative politics I was impressed.
Until now politicians have been largely in the hands of the media in getting there message across and this is a very one way process. That has changed - more importantly for Hillary Clinton is the fact that women are on the web in large numbers and the women's vote is going to be critical. Also the average age of internet users is quite young - so the web is clearly a way to access the new voters.
But the internet is also a threat to politicians as outlined in this Washington Post article It is easy for opponents of any politician to use the viral nature of the internet to promote damaging comment and video via YouTube and blogs than can end a political campaign. And just to illustrate the viral impact of the internet. this post was inspired by a post I read this morning on BlogHer by Chadie discussing whether this trend to political campaigning on the web will impact the next elections in Sweden in 2010. As she says four years is a long time on the internet and as it is clear that David Cameron is planning to make significant use of the web for the next election here - I think the answer is yes.
Finally my title to this post was inspired by another BlogHer post from Suzanne Reisman commenting on some of the irritating and not so irritating bumper stickers available from Now an on line store for all things feminist and the more serious issue of whether voting for a women just because she is a women makes political sense. It will be interesting to see if that become an issue in Hillary Clinton's campaign.
And having looked around in the Now store, one bumper sticker I particularly like as speaking coach - Speak your Mind - Even if your voice shakes.
Rikki Arundel
Motivational Speaker
Speaking and Marketing Tips
Small Business Marketing Strategies Blog
To find inspiring business articles or promote your own click ArticlesBiz.
Labels:
blogging,
hillary clinton,
politics,
vloging
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